irene muller

Irene Muller is the Marketing and Brand Director at Joolz, a brand under Milk Design BV, where she has been in this role since March 2020. With over 20 years of experience in marketing and brand management, she has developed a robust career focusing on building global and local brand identities.

Professional Background

• Rituals: Head of Global Marketing Communication (2017-2020)
• Tumble 'N Dry BV: Brand Marketing Director (2016-2017)
• Bugaboo International:
  • Global Brand Director (2010-2016)
  • Global Brand Manager (2007-2010)
• Albert Heijn: Brand Manager (2000-2007)
• Etos: Category Manager (2003-2004)

Her roles have involved overseeing brand strategy, creative concept development, and integrated campaign management. Notably, at Bugaboo, she was responsible for long-term brand strategy and collaborations with various high-profile brands.

Education

Irene holds a Master's degree in Business Management from the University of Groningen (1994-2000) and furthered her education with another master's program at the University of Macau (2002-2003).

Skills and Expertise

Irene is recognized for her expertise in:

• Strategic marketing
• Brand communications
• Integrated creative campaigns
• Managing diverse teams to elevate brand presence

Her commitment to creativity and collaboration has been a hallmark of her career, enabling her to drive significant brand initiatives within the organizations she has worked for.12