Irene Rodríguez

Irene Fernández Rodríguez is a seasoned Senior Marketing, Communication and E-Commerce Director with extensive expertise in the consumer goods, entertainment, and travel sectors, gained across various business domains including theatrical exhibition, DVD/BD, Video on Demand, Electronic Sell-Thru, video games, music, and hotels.

She has a proven track record of spearheading Marketing and Business Plans for diverse products, customer segments, and financial scopes, having nurtured powerhouse brands like Disney, Pixar, Marvel, ABC, Dreamworks, Miramax, NH hotels, NH Collection, nhow, Anantara, Avani, and Tivoli.

Irene is a specialist in Trade and Consumer Marketing, adept at devising integrated strategies both online and offline, with a focal point on Media, Digital Marketing (SEM, SEO, display campaigns, apps...), and Branded Content.

Her communication skills shine in PR (Consumer and Corporate) and Social Media arenas, highlighting her innovative thinking, enthusiasm, strategic mindset, and result-oriented approach.

Irene Fernández Rodríguez's educational background includes studies in DiBex, Internet at ISDI Instituto Superior para el desarrollo de Internet, and Marketing and Advertising Degrees at INTE.

She has held prominent roles in renowned organizations, from being the VP Global PR & Communications I Senior MarkCom Director for Southern Europe and USA at NH Hotel Group to previous positions such as Director of Marketing, Communication & E-Commerce for the same region at NH Hotel Group.

Her prior experiences include Marketing Director roles at prominent entities like The Walt Disney Studios, Buena Vista Home Entertainment, and significant management positions handling a spectrum of responsibilities ranging from brand management, product marketing, media, market research, and more.