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Irem Yoruk, PhD
Assistant Professor of Marketing
Irem Yoruk is a customer insights and technology enthusiast with a strong background in product management, marketing strategy, and user experience management.
She has a proven track record of collaborating with and leading teams across various disciplines including product, strategy, marketing, user interaction design, innovation, and operations.
Having worked in diverse cultural settings across different continents, Irem is fluent in Turkish, English, Spanish, and French.
Her academic journey includes pursuing a Ph.D. at Wayne State University, a Master's Degree from Sabanci University, a Bachelor of Arts from Wellesley College, and additional courses at Massachusetts Institute of Technology.
Irem Yoruk has been actively engaged with organizations such as Boğaziçi University as a Guest Lecturer, Wayne State University as a Lecturer and Ph.D. Candidate in Marketing and Consumer Psychology, and has held strategic roles at prominent companies like Shell, BiTaksi, Startup Kitchen, Endeavor, The World Bank, and J-PAL.
Her interests extend beyond academics and professional life, as she is passionate about social entrepreneurship, social ventures, user experience, impact design, and traveling.
