Ira Sharp Jr

Ira Sharp is a seasoned professional with over 15 years of experience leading sales and marketing teams, specializing in brand development, marketing strategy, and IIoT (Industrial Internet of Things) thought leadership.

During his career, Ira has successfully launched over 20 new products and technologies, demonstrating expertise in market evaluation, channel development, product pricing, persona development, sales goal setting, budget management, and campaign management.

One of his notable achievements includes the successful introduction of PLCnext, an innovative 'open' control system in the conservative industrial market, surpassing expectations and redefining industry standards.

As a brand developer, Ira has contributed to the growth of personal and product brands in the Industrial Automation, manufacturing, and process sectors.

His significant online presence, with a substantial increase in LinkedIn connections and recognition in Industry 4.0/ IIoT, reflects his thought leadership and influence in the digital transformation space.

Ira's strategic focus on B2B marketing involves leveraging social media experts, dark social platforms for community building, and influencer marketing to enhance brand credibility and cultivate dedicated customer bases.

With a passion for technology and marketing, Ira has redefined sales team structures to align with evolving market demands, driving substantial growth above set quotas.

An advocate for Industry 4.0, IoT, and Smart Factory development, Ira is a versatile professional with expertise in program management, business development, and sales.

His educational background includes a Bachelor of Science degree from Capital College, Pennsylvania State University, complementing his practical experience in the field.

As a Co-Founder of the Future of Manufacturing Room and a former Director of Product Marketing at Phoenix Contact USA, Ira Sharp continues to make significant contributions to the industry.