Ir. Agrawal

Charu Agrawal, also known as Ir. Agrawal, is an accomplished entrepreneur and the founder of Agrawal Enterprises, which includes the well-known women's fashion brand, Ishin Fashions. Based in Mumbai, Maharashtra, India, she has been instrumental in building Ishin into a significant player in the e-commerce sector, particularly in women's ethnic and western wear.

Professional Background

• Founder of Ishin Fashions: Established in 2013, Ishin Fashions began from a modest office space and has grown to become an e-commerce giant valued at approximately ₹100 crores (about $12 million) without external funding. Agrawal's vision and dedication were pivotal in navigating the challenges of launching an online retail brand during a time when e-commerce was still emerging in India.1

• Experience: Charu has over 12 years of corporate experience and has developed expertise in various areas, including:

  • Direct-to-Consumer (D2C) brand establishment
  • Strategic planning and networking
  • Team leadership and training non-experienced staff.1

Achievements

• Growth Metrics: Under her leadership, Ishin Fashions scaled from selling a few pieces daily to 10-15,000 pieces within six months. The brand has been recognized on major e-commerce platforms like Myntra, Flipkart, and Amazon.1

• Awards: Ishin has received accolades for outstanding performance consecutively from 2015 to 2018, highlighting its success in the competitive online fashion market.1

Educational Background

Charu Agrawal holds multiple Master of Business Administration (MBA) degrees from Mumbai University, focusing on Business Administration and Management.1

Personal Insights

In addition to her professional endeavors, Agrawal describes herself as a keen learner and a dedicated mother. She actively shares her entrepreneurial journey on LinkedIn, offering insights and strategies for others looking to grow their businesses in the D2C and e-commerce sectors.1