Iñigo Hernández

Iñigo Hernández Muguruza is a seasoned Product Designer with 9 years of experience in the tech industry, excelling in visual design and understanding human behaviors to build exceptional tech products.

His expertise lies in formulating UX discovery strategies, pinpointing user needs, defining key metrics, and aligning business objectives to craft innovative product solutions in collaboration with diverse teams and stakeholders.

Known for his user-centered design approach and proficiency in leveraging quantitative and qualitative data to drive accurate design decisions, Iñigo focuses on addressing critical needs in design solutions effectively.

He possesses in-depth knowledge of creating robust design systems for comprehensive product experiences, aiding engineers in the seamless implementation of UI architecture and components for a cohesive user journey.

A personable and empathetic professional, Iñigo thrives on establishing genuine connections with others, emphasizing honesty and meaning in his interactions.

His educational background includes studies in Editorial Design, Graphic Design at Ceinpro, Graphic & Interaction Design at Escuela de Diseño de San Sebastián, and further education at IE Business School.

In terms of work experience, Iñigo has held the position of Senior Product Designer at Freeletics and has previously worked as a Product Designer at Cabify, Semilla social, Fever!, Co-Founder & Creative Director at cuaQea, Visual Designer at upclose, Art Director at PS21 (formerly dommo), Brand & Web Designer at First Models Spain, and Graphic Designer at BIT&MINA for design and communication.