Iñigo Antolin

Iñigo Antolin is a seasoned professional known for his leadership in driving a data-driven culture and digital data application at the British Council.

In his current role as Senior Digital Analytics and Insights Manager, he orchestrates measurement projects, fosters cross-departmental collaboration, and provides expert guidance in digital analytics.

With a robust skill set ranging from Google Tag Manager, Google Analytics, and Google Data Studio to SQL, Python, and data visualization tools, Iñigo is adept at managing analytics teams, presenting to C-suite executives, and enhancing business decisions with insightful data analysis.

His educational background includes studies in International Commerce, Journalism, and Journalism Master's program from reputable institutions such as Centro de Estudios Económicos, Universidad de Navarra, and Universidad Autónoma de Madrid.

Having held various roles in organizations like Gusto Guides, Ecomnova, I-COM, and more, Iñigo brings a wealth of experience in online marketing, PPC, SEO, content development, and e-mail marketing.

His expertise extends to competitor analysis, user experience, PPC advertising, SEO strategies, and e-mail marketing programmes.

Iñigo's career journey showcases his proficiency in a broad spectrum of digital marketing tools and strategies, making him a versatile and valuable asset in the digital analytics realm.