Ingrid Verschueren-Willemen

Ingrid Verschueren-Willemen is the General Manager at senz° umbrellas, a company known for its innovative and award-winning umbrella designs.1 She is part of the third generation within the holding company WLM International, a family-owned business founded in 1952 that acquired the senz° brand and patents in 2021.1

Under her leadership, senz° has continued to innovate and expand its product line. Some notable achievements and activities include:

1. Product Development: Ingrid has been involved in launching new products, such as the compact "Foldaway by senz°" umbrella, which combines durability and functionality with extremely compact dimensions.17

2. Awards: The company has received recognition for its designs. In 2024, the Foldaway by senz° was honored with the prestigious Red Dot Design Award for Product Design.3

3. Sustainability Focus: Ingrid has shared posts on LinkedIn highlighting senz°'s commitment to sustainable design and production.45

4. Industry Experience: The Willemen family, including Ingrid, has a long history in the high-end umbrella industry, dating back to the founding of their company in 1952.1

5. Brand Growth: Since taking over the senz° brand, Ingrid and her team have been working to continue its growth and maintain its position as a leading and inspiring brand in the umbrella market.1

Ingrid Verschueren-Willemen appears to be actively involved in promoting the brand and its innovations through her LinkedIn profile, sharing updates about new products, awards, and the company's focus on sustainable design.23456