Ingrid Novita

Ingrid Novita is a UX Designer at Sephora SEA, where she focuses on enhancing user experiences across their digital platforms. She holds a degree in Interaction Design, as well as Game and Interactive Media Design from Nanyang Polytechnic. Her professional background includes significant experience in designing user-friendly interfaces and conducting research for various projects, particularly in peer-to-peer and beauty services marketplaces.

At Sephora SEA, Ingrid is involved in the discovery and consideration phases of the user journey, aiming to create aesthetically pleasing and functional designs. She has previously worked on notable projects, including the pre-order feature for a peer-to-peer marketplace and the redesign of a beauty services marketplace's booking flow. Ingrid is dedicated to making a positive impact through her work, emphasizing the importance of user-centric design in her projects.1