Ingrid Novita

Ingrid Novita is a Senior Executive UX Designer at Sephora SEA, where she focuses on enhancing user experiences across the company's digital platforms, including their website and mobile app. She holds a degree in Interaction Design, Game and Interactive Media Design from Nanyang Polytechnic.

Throughout her career, Ingrid has gained experience in various roles, including positions at Vanitee and Airfrov, where she has successfully led projects such as the development of a pre-order feature for a peer-to-peer marketplace and the redesign of a booking flow for a beauty services marketplace. Her work emphasizes user research and the design of user-friendly interfaces, reflecting her commitment to improving user interactions and overall satisfaction.1