Ines Obtinalla

Head of Marketing, Ireland at Visa

Ines Obtinalla is a strategic and creative marketing leader with over 10 years of experience in tier-one global companies.3 She currently holds the position of Head of Marketing for Visa in Ireland.1 2

Professional Background

Obtinalla's role at Visa involves leading marketing initiatives and supporting small businesses in Ireland. She has been actively involved in several key projects:

Champion Green Digital Pop-Up:: Obtinalla played a significant role in launching a digital pop-up store on Kilkenny Design's website, showcasing small Irish businesses. This initiative, sponsored by Visa, aims to provide selling channels and amplify sales potential for small businesses to a nationwide or international customer base.1 2

She's Next Grant Programme:: In 2023, Obtinalla was involved in Visa Ireland's She's Next Grant Programme, which aims to uplift women-led businesses.4

Education and Experience

Education: Obtinalla holds a degree from the Schulich School of Business at York University.3 5
Current Position: Head of Marketing, Ireland at Visa.3 5
Location: Based in Dublin, Ireland.5

Skills and Expertise

Obtinalla is known for her expertise in:

Strategic marketing
Supporting small businesses
Digital marketing initiatives
Grant programs for women entrepreneurs

Her work at Visa focuses on evolving the digital capabilities of small businesses, improving customer experiences, and connecting Irish businesses to a broader customer base through Visa's payments network.1 2