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Indriati Lim
GM SALES eCommerce
Professional Background
Indriati Lim is a dynamic and accomplished marketing professional with extensive experience in eCommerce and brand management. Currently, she holds the position of GM SALES eCommerce at PT Tempo Digital Nusantara, where she leads strategic initiatives to enhance online sales and drive digital transformation. Her previous roles at Unilever have equipped her with a wealth of knowledge in marketing and brand building across some of the company’s iconic products. Indriati's expertise spans various categories, including personal care and food products, and she has played a crucial role in shaping brand strategies for well-known labels such as Buavita, TRESemme, Sunsilk, and Rinso.
Prior to her tenure at Unilever, Indriati was integral in product innovation at Nestle Indonesia, where she served as the Innovation and Renovation Manager for Nescafe. Her ability to blend creative marketing strategies with consumer insights has positioned her as a leader in the industry. Her career also includes being a Brand Manager for Clorox Indonesia, showcasing her versatility across different sectors of consumer goods.
Education and Achievements
Indriati’s academic journey began at SMAK 1 BPK Penabur in Jakarta, where her foundational education laid the groundwork for her future pursuits. She further honed her skills at Mount Alvernia College in Brisbane, where she completed her High School Certificate. Indriati then pursued higher education at the Queensland University of Technology (QUT), achieving a Bachelor’s degree in Manufacturing and Marketing with an impressive score of 935 out of 990. This rigorous academic training has provided her with a solid understanding of both the technical and market-driven aspects of product development and marketing.
Notable Achievements
Throughout her career, Indriati has received recognition for her innovative marketing campaigns and strategic vision. As a Senior Brand Manager at Unilever, she significantly contributed to the brand growth of several market leaders, effectively executing marketing strategies that resonated with consumers. Her efforts not only increased sales but also enhanced brand equity, demonstrating her ability to leverage both traditional and digital marketing channels.
Her work with eCommerce at PT Tempo Digital Nusantara further exemplifies her leadership in adapting to the rapidly changing digital landscape. With a focus on customer-centric marketing and innovative sales strategies, she has established herself as a key player in the eCommerce sector in Indonesia. Indriati Lim's commitment to excellence and her passion for brand management continue to inspire those around her as she drives growth and innovation in every role she undertakes.