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    Indrek Ibrus

    Professor at BFM, Tallinn University

    Indrek Ibrus is a renowned professor of media innovation at TLUs Baltic Film, Media, Arts and Communication School with a background in media studies focusing on media innovation, metadata, dataification, and cultural semiotics. He specializes in diverse areas like mobile web, digital heritage, crossmedia production, and critical media studies. Indrek's research spans from the evolution of modern creative industries to the implications of cultural heritage digitization and heritage-based innovation. He holds a PhD in media and communications from LSE, an MPhil from the University of Oslo, and a BA in journalism and media studies from the University of Tartu, among other qualifications. Indrek Ibrus has affiliations with organizations like Crescine and has held positions as a Professor and Head at Tallinn University, contributing significantly to the field of media innovation.