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Duke Indrasigamany
Electronic Arts (EA)
Professional Background
Indrasigamany boasts over 12 years of extensive experience in global consumer marketing, communications, and digital engagement. Throughout this time, Indrasigamany has successfully managed teams responsible for the functional execution of marketing strategies, not only within isolated disciplines but also across integrated content and digital engagement ecosystems. This remarkable career has seen him lead portfolio-wide global content strategy development, thereby showcasing his versatility and adaptability in a rapidly changing digital landscape.
With more than 9 years of studio-embedded experience working alongside game development teams, Indrasigamany has co-developed global campaign strategies and core multi-media asset plans that resonate with diverse audiences. His expertise extends across various platforms, incorporating web, social media, community management, and media relations to promote a wide array of AAA game products and genres. This unique combination of skills has allowed Indrasigamany to thrive at the intersection of creativity and marketing efficiency.
Notably, Indrasigamany has a proven track record in developing and successfully growing consumer-facing brands and franchise install bases in both the corporate and public sectors. His ability to serve as a cross-functional partner highlights his exceptional relationship-building skills, enabling collaboration across organizational teams and facilitating synergies across different countries and regions.
Managing inter-disciplinary teams of up to 25 direct reports, Indrasigamany is regarded not just as a leader but as a creative curator who melds the art of storytelling with the science of strategic communication. Indrasigamany firmly believes in the principle that marketing must blend both creativity and analytical rigor to maximize impact, a belief that shapes all his professional endeavors.
Education and Achievements
Indrasigamany’s educational foundation in communications began with his studies at Simon Fraser University, where he attended the Faculty of Communication, Art and Technology. His commitment to understanding consumer behavior and strategic communication continued with further education at George Brown College, where he achieved an Honours in Marketing, Business Administration. This academic background provided a strong basis for his future endeavors in marketing and communications.
Indrasigamany also pursued a Master of Business Administration at The University of British Columbia, although he opted for a deferred status. Even during this pursuit, he was able to accumulate significant professional experience that enriched his understanding and approach to business strategies in the marketing domain.
Achievements
As a forward-thinking professional, Indrasigamany has held several pivotal roles within Electronic Arts (EA) that have defined his career, positioning him as a leader in the industry. As the Director of Healthy Play, he leads initiatives that promote positive gaming experiences. Previously, he served as the Director of Student Communications at the University of British Columbia, where he was responsible for overseeing communications within the Office of the VP Students and the Office of the Registrar, shaping policies that affected thousands of students.
In his various roles within Electronic Arts, including roles such as Director of Content & Digital Strategy and Director of Global Communications, Indrasigamany spearheaded communications strategies that highlighted the importance of integrated, audience-driven engagement. Bypassing traditional marketing avenues, he embraced new digital horizons to create campaigns that spoke to consumers at multiple touchpoints, ultimately enhancing user engagement and brand loyalty.
His journey at EA began as a Coordinator, evolving through Sr. Publicist and PR Manager to eventually becoming Sr. Manager of Global Communications. This ascent was fueled by his knack for innovative marketing and strategic insight. Not to mention, early in his career, Indrasigamany felt the value of experience through various positions, including Communications Co-op Intern at George Brown College and Promotions Coordinator for SFU Athletics, and later as Vice President, Student Life at George Brown College Student Association.
Indrasigamany’s impressive career trajectory is complemented by his intricate knowledge in shaping brand narratives and operational frameworks that drive engagement and consumer interaction. His enthusiasm for understanding market trends, unearthing consumer insights, and devising comprehensive strategies sets him apart as a visionary leader in the world of marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.