Indranil Datta

Indranil Datta is a seasoned professional in the field of marketing data and technology, currently serving as the Head of Technology Services and Omni Customisation at Annalect.13 With over 20 years of experience in delivering data-driven solutions, Datta has established himself as a leader in the industry.2

Professional Background

Datta has been with Annalect since 2017, where he has held multiple roles, showcasing his versatility and expertise in the field.3 His current position involves overseeing technology services and omni customization, which are crucial aspects of modern marketing strategies.

Areas of Expertise

First-Party Data Management:: Datta is well-versed in the challenges and opportunities presented by the shift from third-party cookies to first-party data.4 He has been actively involved in discussions about navigating the first-party data landscape and implementing effective data collaboration strategies.1

Clean Room Technology:: As an expert in this area, Datta has shared insights on how organizations can get started with first-party data management using clean room technology.45 This expertise is particularly valuable in the current "cookieless" era of digital marketing.

Technology Services:: In his role at Annalect, Datta leads technology services for the EMEA region, indicating his broad understanding of technological solutions in the marketing industry.5

Industry Influence

Datta is a sought-after speaker and thought leader in the marketing technology space. He has participated in industry events and podcasts, sharing his knowledge on topics such as clean rooms and data management.67 His insights are particularly valuable as businesses navigate the evolving landscape of data privacy and customer relationships.

Indranil Datta's LinkedIn username is indeed indranildatta, where professionals can connect with him and learn more about his work in the marketing technology sector.2