Inderpreet Singh Hira

Inderpreet Hira is an accomplished marketing professional with a decade of experience under his belt. With an educational background in marketing and mechanical engineering, he has worked with some of the most prominent names in the automotive industry such as Nissan Motor, Hyundai Motor, and Honda Cars India. His expertise primarily lies in brand communication, brand launches, promotions, media planning, and global brand management. Inderpreet has a rich experience of interacting with advertising agencies and handling key product launches. He has also worked with events, sponsorship, brand ambassadors, sales promotion, OOH media, POS, and merchandise.

His journey began as a Graduate Engineer Trainee at Hero Cycles Ltd where he gained valuable insights into the mechanical aspects of the automobile industry. Later, he joined Infosys as a Functional Consultant- Automobile Vertical. Impressed with his work, Hyundai Motor India Ltd offered him the position of Assistant Manager- Marketing Strategy. It was his responsibility to work on the brand's identity and strategy. Inderpreet made significant contributions to the organization, which ultimately led to his promotion to Section Head- Brand Management.

Later, Nissan Motor Co., Ltd hired him as Brand Communications Lead-Nissan Brands, where he was responsible for developing brand communications strategies to engage customers and maximize brand value. His analytical and strategic approach made him the perfect candidate for Honda Cars India Ltd, where he currently works as Manager- Advertising and Brand Planning.

Inderpreet Hira's success is a result of his gritty approach, astute business acumen, and comprehensive understanding of the automotive industry.