Inderjit Kauľ

Inderjit Kaul is an accomplished digital cognitive psychology and adtech data monetization professional with over 11 years of experience in sales, strategy consulting, brand and performance marketing, and business development. He holds a Bachelor's degree in Electronics and Communications Engineering from Punjab Engineering College, an MBA in Marketing and Strategy from Symbiosis Centre for Management and Human Resource Development, and has studied Product Strategy and Management from Northwestern University - Kellogg School of Management, among other qualifications that include digital cognitive psychology, data science for business innovation, and big data specialization.

Inderjit Kaul's professional experience has spanned across various leading organizations in the digital, mobile, online, telecom, and entertainment industries. He is the Associate Director, Adtech, and Platform Products at ZEE5 and has previously held leadership positions in product marketing, sales strategy, product development, and new initiatives at leading digital marketing organizations such as POKKT and Vserv. At Printbindaas.com, Inderjit Kaul was instrumental in launching the first web-to-print e-commerce category in India. He has also worked as a Software Engineer at Samsung India Electronics Ltd.

As an expert in adtech and platform products, Inderjit Kaul is passionate about driving revenue growth through programmatic performance and new market development. He has a track record of developing strategic business partnerships with direct advertisers, DSPs, DMPs, and data partners to deliver overall campaign strategy and content marketing solutions.