Inbar Barak

Inbar Barak, SVP of Digital Strategy and Programming at Martha Stewart Living Omnimedia

Inbar Barak is the Senior Vice President of Digital Programming and Strategy at Martha Stewart Living Omnimedia (MSLO). She has an extensive background in digital strategy, programming, product development, and interaction design.24

In her role at MSLO, Barak has been involved in several key initiatives:

• Launching the Martha Stewart American Made Market on eBay in 2013, an online marketplace that spotlights makers, supports artisans, and celebrates handmade goods curated by Martha Stewart1
• Expanding MSLO's digital presence and video content, including the "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS and new made-for-the-web videos1
• Exploring revenue opportunities through digital channels like Facebook, where MSLO aims to provide reach for its video content while generating ROI5

Barak has a unique ability to rethink and reframe business ideas and transform them into innovative and successful products.4 She has been recognized for her work, with MSLO's website winning a Webby Award for Lifestyle in 2013 under her leadership.3

Inbar Barak's LinkedIn profile can be found at linkedin.com/in/inbar-barak-76a51b1.4