Ina Herlihy

Ina Herlihy is the Founder and CEO of AddGlow, a New York-based startup that provides community software for e-commerce brands. She established AddGlow in late 2022 with the vision of enabling brands to host their communities on their own websites, thereby enhancing customer retention and organic traffic. Herlihy emphasizes that building owned communities can significantly benefit brands by allowing them to maintain control over user data and engagement, which is increasingly crucial as user acquisition costs rise in the competitive e-commerce landscape.13

Before founding AddGlow, Herlihy held various roles at Walmart, where she worked in product management, focusing on driver experience and online grocery delivery. Her experience at Walmart included leading teams and projects that significantly improved operational efficiency and customer engagement.23 She also has a background in growth product management at Zumper, where she contributed to substantial increases in user engagement and traffic through strategic SEO and marketing initiatives.2

Herlihy's entrepreneurial journey with AddGlow has garnered attention, particularly for its innovative approach to community-building in e-commerce, and she has successfully raised $1.7 million in pre-seed funding to further develop the platform.13