Imelda Mapleston

Imelda Mapleston is a dynamic marketing and communications leader with over 15 years of experience in the tech industry, specializing in B2B and B2C brand campaigns.

Currently, Imelda serves as the Head of Marketing Communications for Accenture Interactive, overseeing Growth Markets in Africa, APAC, Middle East, and LatAm, where she spearheads integrated marketing strategies targeting the C-suite.

With a background working with renowned brands such as Vodafone, SingTel, Lenovo, Tata, and now Accenture, Imelda's expertise spans across regional and global marketing, advertising, and communications.

Her achievements include winning prestigious awards like the Marketing Excellence Award and first prize for Direct Marketing at the MARKies Awards 2019.

Imelda is known for her ability to blend creativity from her agency background with strategic marketing insights, leading teams to drive revenue growth and enhance brand positioning.

Her diverse experience includes roles at Accenture, Tata Communications, Vodafone, Ogilvy & Mather, and National Youth Council, Singapore.