Texas McCombs School of Business

The University of Texas at Austin

Università Bocconi

Associate Director, Partner Development Analytics at Sony Music Entertainment

• Leading end-to-end analysis and reporting by leveraging multiple data mining tools to identify platform and consumer trends; oversee YouTube, Vevo, Facebook, TikTok, and SoundCloud accounts
• Drive partner strategy through visual analytical tools that inform music label marketing decisions and licensing contract negotiations; built 50+ Tableau dashboards and regularly present recommendations to C-level executives

Sony Music Entertainment

Director, Strategic Analytics (Partner Development)

• Developed Product Group communications strategy to improve Sales Team operational efficiency 
• Product Managed development of internal tool housing Sales communications working with Engineering, Product, and Sales Teams

Dell

Product Marketing Management, MBA Intern

Jon Brumley Texas Venture Labs

Marketing & Pricing Strategy Intern

• Conducted market analysis of adjacent industries to inform digital expansion strategy for enterprise hardware product
• Presented recommendations to client executives for innovative revenue-generation models to expedite user adoption while minimizing overhead for AT&T salesforce

AT&T

MBA+ Consultant, Product Marketing Strategy

• Team Leader: Deloitte Strategy & Operations Consulting Case Challenge (placed 3rd out of 24 teams), McCombs MBA+ Project with AT&T in Growth Strategy, President - Live Music Association  
• Member: Marketing Fellows, Texas Venture Labs Entrepreneurship Practicum, Graduate Consulting Group, Graduate Business Technology Group

McCombs School of Business, The University of Texas at Austin

MBA Candidate - Class of 2019 at McCombs School of Business

• Launched innovative social media communication strategy for Fortune 15 client and influenced CMO to support project by synthesizing platform knowledge and customer insights; grew annual agency revenue 40% 

• Generated $350K increase in client revenue and 25% growth in site visits by designing and launching product website; defined implementation plan by collaborating with creative, analytics, and development teams

• Mentored and supervised team of seven junior employees by providing guidance on project management and client communication strategies; all employees exceeded goals and were promoted within two years

VaynerMedia

Account Supervisor

• Created sales generation campaign across Linkedin and Facebook; Increased client revenue by 30% 

• Introduced digital advertising campaign that established creative template for future customer engagement tactics and earned Best In Show at the 2014 Digiday Content Marketing Awards

Account Manager

• Persuaded senior management to launch marketing campaign on new software platform (Paper) with detailed audience analysis; led implementation team and generated 1.5MM impressions on industry news websites

Senior Account Executive

• Directed team of five engineers, designers, and data scientists to digitalize hospitality client booking process and improve customer experience; established $175K annual revenue source and restored client partnership

Acxiom Digital

• Collected and analyzed 10GB of data, outlined business goals, and designed wireframe for customer email preference center; increased email engagement by 25% and instituted personalized customer communication

Ilya Kuperman