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Ilya Baklanov
Product Lead - Ads Measurement, CPG & Retail, Identity Graphs
Ilya Baklanov is an experienced product management professional with a diverse background in ad-tech and digital industries. He has held several senior positions at The Trade Desk, including Principal Product Manager and Senior Product Manager.1 His career at The Trade Desk spanned four and a half years, during which he worked on challenging projects and witnessed the company's growth from $2B to $35B.3
Key highlights of Ilya Baklanov's career include:
- Currently working as a Senior Product Manager at StubHub.2
- Previously managed a team of 3 PMs at The Trade Desk, a $30B ad-tech company.1
- Led multiple developer teams across various infrastructure areas of The Trade Desk platform.1
- Implemented significant cost-saving measures, including freeing up 30% of resources in a bidding application, saving $10MM+/year.1
- Worked on projects such as Causal Measurement, Attribution, and Reporting, improving efficiency and data processing capabilities.1
Ilya has a Master's degree in International Business with a focus on Information Management.1 He has global working experience, having worked in the US, UK, Germany, Belgium, and Russia.1 Ilya is fluent in English and Russian.1
In addition to his professional achievements, Ilya Baklanov co-authored a family culinary and travel blog that was awarded Best Culinary blog in Russia in 2013.1