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Ilsa Harun
Marketing Executive at ETO Collective
Professional Background
Ilsa Harun is a dedicated Marketing Executive currently honing her skills at ETO Collective, where her expertise significantly contributes to the growth and creative direction of six hospitality brands: Ronnie's, Yugo, Dive Bar, Pow Wow, Shutters, and Estate. In her role, Ilsa is tasked with overseeing all creative and online content, where she effectively navigates the complexities of social media management, content development, and online channel management. Her commitment to excellence is reflected in her ability to manage customer relations through effective CRM strategies, fostering engagement and communication within the dynamic hospitality sector.
Prior to her current role, Ilsa has had a wealth of experience that has fortified her prowess in marketing and project management. Starting her journey at ETO Collective as a Marketing Assistant, she quickly advanced to her present position thanks to her strong project management skills and her ability to engage with a diverse range of stakeholders, including clients, partners, and suppliers. This breadth of experience has provided her with a unique perspective on the intersection of business, creativity, and strategic marketing.
Ilsa's perseverance and passion for professional growth are evident in her continuous pursuit of knowledge. She has taken the initiative to become self-taught in a variety of Adobe applications, which has further enhanced her ability to merge creative design with marketing strategies. This combination of skills allows her to seamlessly navigate the artistic and analytical facets of the marketing landscape.
Education and Achievements
Ilsa's academic background is marked by impressive accomplishments that have laid the foundation for her successful career in marketing. She earned her Master's degree in Marketing Communications from the prestigious University of Melbourne, graduating with First Class Honours, which underscores her commitment to academic excellence and proficiency in marketing practices. Her educational journey didn't stop there, as she also obtained a Bachelor's degree in Communication and Media Studies, along with Politics and International Studies, achieving Second Class Honours.
Her early education at Trinity College further bolstered her theoretical understanding of communication principles. Additionally, her high school career culminated in the successful completion of her Sijil Pelajaran Malaysia (SPM) with an outstanding achievement of 10 As at SM Sri KDU, showcasing her dedication and academic prowess from a young age.
Professional Experience
Within the realm of marketing, Ilsa has cultivated an impressive portfolio through varied roles that highlight her versatility and depth of knowledge.
a. Former Roles:
Ilsa began her career at Easy Yoke Marketing as an Account Manager, where she developed essential client management skills. Her early experiences as a Social Media Intern at both Shameless Podcast and Milkbar Digital equipped her with the foundational skills needed to thrive in the fast-paced world of digital marketing. In addition, her roles as a Co-Editor at Judy's Punch and Social Media Coordinator at Farrago Magazine illustrate her ability to manage editorial content along with engaging social media strategies.
b. Contributions to Creative Media:
As a Contributor to Farrago Magazine and a Radio Presenter at Radio Fodder, Ilsa not only showcased her writing skills but also her ability to engage audiences through multiple media channels. Her stint as a Graphic Columnist further emphasizes her creative flair alongside her marketing business acumen.
c. Project Management Expertise:
With experience as a Production Assistant at 3DCH Media and a Project Manager at Virtual Content Group (VCG), Ilsa has developed a keen understanding of how to effectively coordinate projects and streamline processes, bringing a creative vision to life through well-organized execution.
d. Internships:
Her journey through internships at Novista and CLEO Magazine Malaysia reflects her desire to explore different dimensions of marketing and media, continuously expanding her understanding of the field.
Notable Achievements
Ilsa Harun has accomplished much throughout her educational and professional journey. Her notable achievements include:
- Graduating with First Class Honours in her Master's degree in Marketing Communications at the University of Melbourne.
- Demonstrating creativity and leadership while managing social media for multiple hospitality brands at ETO Collective.
- Self-teaching various Adobe applications, showcasing her dedication to expanding her skillset and enhancing her effectiveness as a marketing executive.
- Contributing to several prestigious publications, demonstrating her versatility as a writer and editor in the marketing and media space.
- Effectively managing projects that bring together diverse stakeholders, revealing her skill in collaboration and communication.
With a strong foundation of education and an extensive portfolio of experiences, Ilsa Harun continues to make strides in the marketing industry. Her combination of creative talent, management acumen, and relentless pursuit of knowledge makes her a valuable asset to any organization and a promising leader in the field of marketing communications.
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