Stockholm School of Economics

Consumer Insight Manager at H&M

- Setting up an managing Brand tracking survey across 50+ markets
- Setting upp and managing online communities across multiple markets
- Setting up and implementing segmentation model across multiple markets and target groups
- Target specific research such as conducting qualitative and quantitative research to understand Gen Z
- Market specific research such as conducting desktop analysis, qualitative and quantitative research to understand the cultural differences and competitive landscape that affect consumer preferences in a specific market

Consumer Insight Manager

Brand Analyst

Responsibility for developing and coordinating consumer insight initiatives within the residential business on a Nordic level including;
- development and implementation of segmentation model
- development and implementation of customer satisfaction surveys and customer experience surveys
- development and implementation of trend analysis 
- development and management of company specific consumer panel
- developing process for consumer involvement in project development
- taking part of various initiatives to assure consumer perspective in innovation projects, brand development, project development, concept development, etc

Ilona Hobor