Ilona Hobor

Ilona Hobor is a Consumer Insight Manager at H&M, bringing over 20 years of experience in both consulting and client roles across various industries. Her expertise lies in analytical thinking, flexibility, and engagement in consumer insights, particularly within the fashion and retail sectors.1

Education and Background

Hobor holds a Master of Business Administration (MBA) in Marketing from the prestigious Stockholm School of Economics, which has equipped her with a strong foundation in market analysis and consumer behavior.

Professional Experience

In her current role at H&M, she is part of the global Consumer and Customer Insight team, focusing on understanding consumer needs and preferences to drive business strategies. Her extensive background allows her to approach insights from both a strategic and operational perspective.12

Skills and Competencies

• Analytical Skills: Proficient in interpreting data to derive actionable insights.
• Industry Knowledge: Deep understanding of the fashion retail landscape.
• Engagement: Strong ability to connect with consumers and stakeholders alike.

Ilona's profile reflects a dedicated professional committed to leveraging consumer insights to enhance business outcomes in the retail sector.