Ilir Sela

Who is Ilir Sela, Founder and CEO of Slice?

Ilir Sela is the Founder and CEO of Slice, an online ordering and all-in-one software platform that helps independent pizzerias manage their business. He started the company in 2010 as MyPizza, rebranded to Slice in 2015, and has since raised over $125 million in funding.12

Key Facts About Ilir Sela and Slice

• Slice supports over 20,000 independent pizza shops across the United States12
• The company is backed by investors like GGV Capital, KKR, 01 Advisors, Primary Ventures, FJ Labs, and RiverPark Ventures12
• Sela comes from a family with deep roots in the pizza industry1
• Before starting Slice, he made mistakes building a franchise business called "Nerd Force"12
• Slice was bootstrapped to $3 million in profit before raising outside funding12
• Sela turned down two acquisition offers for Slice, one that would have made him nine figures personally12

Slice's Mission and Impact

Slice's mission is to empower entrepreneurs to open their own local pizza shops by providing them with the tools and technology to compete with big chains.12 The company's success has made Sela one of the largest employers in Macedonia.3

Sela's leadership and vision for Slice have been recognized, with him giving the keynote address at Alleycon, NYC's premier tech, startup, and VC conference, to discuss the importance of supporting small businesses.4