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Ilan Nir
COO Veloretti
Ilan Nir is the Chief Operating Officer (COO) at VELORETTI, a Dutch-based direct-to-consumer (D2C) bicycle company that is part of Pon Holdings, one of the leading companies in the Netherlands.12
Professional Background
Career at Pon Holdings:: Ilan Nir has been with Pon Holdings since 2012, where he:
- Led strategic projects
- Was deeply involved in the M&A practice
- Held leadership roles in different operating companies across the Netherlands, USA, and Germany1
Previous Experience::
- 2011-2012: Worked at PwC in the M&A tax practice
- 2009-2010: Worked as a tax lawyer at Loyens&Loeff N.V. in the international tax practice1
Education
Ilan Nir holds a Master of Tax Laws (LL.M.), specializing in International & European Tax Law.1
Current Role
As the COO of VELORETTI, Ilan Nir is involved in various aspects of the company's operations. In January 2023, he mentioned that they built a headless Shopify Plus solution with React, Next.JS, and Contentful in just 4 weeks to launch Veloretti's brand new E-bike.3
Additional Information
Ilan Nir is also a Board Member at ICTS International N.V., demonstrating his involvement in multiple business ventures.1