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Igor Ryabtsev
Senior Media Buyer - AdScale Media Ukraine
Igor Ryabtsev is a seasoned professional in the field of Media Buying, with a total of 6 years of experience in managing campaigns across various platforms like Google Search, GDN, YouTube, and Facebook.
His expertise lies in managing campaigns for diverse traffic verticals including Crypto, Gambling, Dating, and Nutra, with a monthly budget exceeding $80,000.
Igor's skill set includes cloaking, Photoshop, CapCut, analytical skills, API/S2S integration, basic HTML/CSS knowledge, LP optimization, and setting up tracking systems for effective campaign monitoring.
He excels in setting up and scaling ads campaigns, along with maintaining and optimizing ongoing campaigns to enhance ROI, particularly adept at handling significant advertising budgets.
Igor Ryabtsev completed his Master's degree in Administrative Management from the Institute of Postgraduate Education 'KROK' and holds a Bachelor's degree in International Relations and Foreign Policy from KROK University.
His professional journey includes roles such as Senior Media Buyer at AdScale Media Ukraine focusing on Crypto and Gambling, Junior Media Buyer at Arbitrage Team specializing in White, Nutra, and Adult niches, and Project Manager at Unique Leads SPAM overseeing Dating campaigns.
Additionally, Igor has held various positions in renowned organizations like BRIO SMM Group, National Association of Banks of Ukraine 'NABU', PR Agency 'RESPUBLICA', PR Company 'BERTA Communications', PR Agency 'Good News', PR Group 'Polittech', National Chamber of International Cooperation, PR Agency 'Radnyk', and served as a PR Intern at UNIAN.