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Igor Derevianko
Marketing - Blockchain - Web 3.0
Igor Derevianko is a prominent entrepreneur and the Co-Founder & Managing Partner at GrowthLoop, a company specializing in customer data platforms (CDPs). GrowthLoop focuses on empowering marketing teams by providing tools that enable easy access to customer data stored in data warehouses, allowing for effective audience segmentation and campaign management without requiring technical expertise. This innovative approach aims to democratize data access for marketers, enhancing their ability to drive revenue growth through data activation.
Background and Experience
Derevianko has extensive experience in the tech and marketing sectors. GrowthLoop was founded by former Google employees who recognized the challenges marketers face in accessing and utilizing customer data effectively. Under Derevianko's leadership, the company has developed a no-code platform that allows marketers to create targeted campaigns quickly and measure their performance effectively. The platform integrates seamlessly with existing marketing technology stacks, making it a valuable tool for businesses looking to leverage their data more efficiently.13
Vision for GrowthLoop
The mission of GrowthLoop is to transform traditional marketing practices by enabling teams to harness the full potential of their customer data. By focusing on user-friendly solutions, Derevianko aims to reduce the dependency on technical teams for data-related tasks, thereby accelerating the time-to-market for marketing initiatives. This vision positions GrowthLoop as a disruptive force in the customer data landscape, catering to a growing demand for agile and accessible marketing solutions.12
Conclusion
Igor Derevianko's role at GrowthLoop highlights his commitment to innovation in marketing technology. His leadership is pivotal in shaping how organizations approach customer data activation, ultimately driving better business outcomes through enhanced marketing strategies.