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Igor Bachinsky
Senior UX Writer/Content Designer at Gen™ (Avast & NortonLifeLock)
Igor Bachinsky's focus lies in assisting ambitious entrepreneurs and dynamic companies in expanding their global reach and attracting investments through effective marketing and strategic communications.
With a solid background in developing marketing materials, investor relations content, presentations, pitch decks, and strategic communication, Igor has honed his skills through working with diverse organizations worldwide.
His nine years of experience in customer-centric communications have allowed him to craft compelling messages tailored to various industries and audiences.
Originally from New York City and currently residing in Prague since 2009, Igor Bachinsky blends American upbringing with European heritage, showcasing a broad interest in gastronomy, wine, spirits, and travel.
His specialties include copywriting, copyediting, content strategy, communications strategy, investor relations, and more.
Igor's educational background encompasses Narrative Design certification from the Product Marketing Alliance and a BA degree from City University of New York-Queens College.
Professionally, Igor has held positions such as Senior UX Writer / Content Designer at Gen™, Director of Content at Socialbakers, Manager of Strategic Communications & Marketing for Central Europe at Deloitte, and Marketing Coordinator at Penguin Random House.