Ignacio Vírseda

Ignacio Román Vírseda is an accomplished professional known for his proactive and innovative approach towards project management and change management.

With a multicultural background and a strong focus on achieving results, Ignacio has successfully led various disruptive projects that have brought about significant transformations, such as the EMOV Carsharing initiative in Madrid & Lisbon and the F2M Rent & COD operations launch across Europe.

With over two decades of experience in operations, sales, marketing, retail, HR, and business development within both multinational corporations and startups, Ignacio has held diverse national and international roles, showcasing his versatility and expertise.

Currently, Ignacio is engaged in the strategic transformation of Stellantis into a tech mobility company, emphasizing the acceleration of electrification within the company's portfolio to enhance 'freedom of mobility' by providing safe, clean, and affordable solutions.

His professional interests revolve around eMobility, Smart Cities, and Sustainable Development, reflecting his commitment to driving positive change in the realm of transportation and urban sustainability.

Ignacio's educational background includes a Master's degree in Advertising and Commercial Communication from the Chamber of Commerce and Industry of Madrid, along with a Bachelor's degree in Business Administration from Universidad CEU San Pablo.

Throughout his career, Ignacio has held key positions such as Rent Global COO at Free2Move, Founder member at AVCE, Board Member at Ganvam, General Manager Free2Move Iberia, CEO, and Co-founder at Emov, among others, showcasing his leadership and strategic acumen.

His professional journey encompasses a rich tapestry of experiences, ranging from corporate sales management at Groupe PSA to marketing direction and network planning at Peugeot, highlighting his multidimensional skill set and breadth of expertise.