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Ignacio Reviriego
Head of sales and marketing Spain/Portugal
Professional Background
Ignacio Reviriego is a distinguished professional with over 20 years of extensive experience in market negotiation, product and service development geared towards sales distribution. His career trajectory showcases a dedicated commitment to leading management teams, guiding business units, and implementing strategic marketing initiatives that yield tangible results. In his most recent role, Ignacio seamlessly merged strategic oversight with practical fieldwork, resulting in the formulation of robust value propositions that translated into successful implementations. His expertise primarily revolves around the trade sector, where he has consistently emphasized differentiation and value-added strategies to ensure market success.
Since 2006, Ignacio has turned his focus towards the innovative sector of Energy Efficiency and Renewables, contributing significantly to the European market with a breakthrough solution in natural lighting: Sunoptics Prismatic Skylights. This endeavor not only underscores his adaptability but also highlights his commitment to sustainable practices in business.
Education and Achievements
Ignacio’s academic foundation is solid, having pursued an Executive MBA in General Business Management at the renowned IESE Business School, University of Navarra, where he honed his leadership and managerial skills. He also holds a Business Development Diploma from ICEX-CECO, which provided him with advanced insights into market dynamics and strategic business functions. His undergraduate studies were completed at Universidad Complutense de Madrid, where he obtained a degree in Economic Sciences. This impressive educational background complements his extensive practical experience, equipping him with the knowledge and skills necessary to excel in his roles.
Professional Journey
Ignacio's career path features key positions that illustrate his professional growth and versatile expertise. As the Director de ventas y marketing for Spain and Portugal at Trilux, he showcased his exceptional leadership and marketing capabilities, directly impacting the company’s regional performance. His role as Managing Director at Lledo Energía (Lledó Lighting Group) further refined his skills in leading teams while navigating the complexities of the energy sector. Ignacio also held significant roles at various organizations, including Director at Ascensores Unifamiliares Avanzados, Sales Manager at Puertas Norma, and Country Manager at Vicaima - Indústria de Madeiras e Derivados, SA. His tenure as Division Manager at Maderas Raimundo Diaz, S.A., and as Purchasing Manager at Grupo Osesa (Serunion) reflects his comprehensive understanding of both sales and purchasing dynamics in the market.
Furthermore, Ignacio’s role as Senior Buyer at Simago (Act. Carrefour) highlights his acumen in procurement and supplier negotiations, additional facets that enrich his professional profile. Throughout his expansive career, Ignacio has consistently showcased a unique blend of strategic vision and practical execution, making him an asset in whatever capacity he serves.
Achievements
Ignacio Reviriego has made remarkable contributions to the sectors he has operated within, particularly in the field of Energy Efficiency and Renewable Energy. Under his leadership, Sunoptics Prismatic Skylights emerged as a winning solution in natural lighting across Europe, signifying his role not just as a participant in the industry but as an innovator and driver of sustainable business practices. His ability to combine market needs with innovative product development is a hallmark of his career, ensuring that his ventures are not only commercially viable but also environmentally responsible.
With a consistent focus on trade, differentiation, and value-added strategies, Ignacio has successfully formulated and implemented numerous marketing strategies that have led to increased market share and customer satisfaction in the companies he has represented. His recognition in the industry stands as a testament to his hard work, dedication, and visionary leadership. By leveraging his extensive background in economic sciences and business management, Ignacio has established a reputable name for himself as a thought leader in energy efficiency and market solutions.
Questions
- How did Ignacio Reviriego develop his expertise in market negotiation and product development over his 20-year career?
- What were the key factors that motivated Ignacio to transition into the Energy Efficiency and Renewable sector in 2006?
- In what ways has Ignacio contributed to the success of Sunoptics Prismatic Skylights in the European market?
- How has Ignacio's educational background influenced his professional achievements in business management and development?
- What strategic marketing initiatives has Ignacio implemented in his role as Director de ventas y marketing at Trilux?
Location
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