Ifeoluwa Ogunbufunmi

Ifeoluwa Ogunbufunmi is a highly accomplished strategy and operations leader, currently serving as the Founder and Chief Strategist of Strategy with Ifeoluwa (SWIF), a leading startup advisory firm.

Background and Education

• Ifeoluwa holds an MBA from the Saïd Business School at the University of Oxford.4
• She has a background in law, having been a founding member of the FinTech team at one of Africa’s leading law firms in 2019.2

Professional Experience

• Ifeoluwa has over 8 years of experience in strategy and operations, working across various sectors including BigTech, FinTech, venture capital, startups, scaleups, and government institutions. Her work spans multiple continents, including EMEA, North America, the UK, and Ireland.134
• Notably, she worked directly with the Vice President of Nigeria on business climate reforms in 2017, contributing significantly to the country's economic landscape.2
• She has also worked with prominent organizations such as Amazon (London), Global Ventures (Dubai), Flutterwave (Africa), and Banwo & Ighodalo (Lagos).1

Current Role at SWIF

• At SWIF, Ifeoluwa supports founders and aspiring founders through all stages of their startup journey, including ideation, step-by-step strategy implementation, product-market fit, go-to-market plans, customer acquisition, and retention strategies. She helps startups and scaleups launch and scale impactful and profitable businesses.123
• She has worked with over 100 clients across 13 countries and collaborates with several leading startup accelerators such as Barclays Eagle Labs, Techscaler by the Scottish Government, Lagos State Innovates Founders Program, and the Oxford Artificial Intelligence (AI) Society.13

Recognitions and Mentorship

• Ifeoluwa is recognized as a UK Global Talent (Tech Strategy Leader) and is a McKinsey Next Generation Women Leader. She is also a UN Women UK Delegate and the Chair of the Advisory Board for Nile Music Africa.1
• She is an active mentor, working with various programs including AWS Fintech Accelerator, Women Tech EU, IFC She Wins Africa, and Foundervine Black Founders, among others.1

Personal Philosophy

• Ifeoluwa is known for her philosophy of taking "BIG BETS" on herself and encouraging others to do the same. She believes in continuous learning and personal growth, which drives her work in supporting ambitious startup founders.25