Idia Elsmore Dodsworth

Idia Elsmore Dodsworth is the co-founder of Tinto, a social networking app designed to support mothers through various stages of motherhood.14 She created Tinto alongside Hannah Allen, a GP and former Babylon staff member, with the goal of connecting like-minded mothers and providing personalized support.1

Background and Career

Idia Elsmore Dodsworth has a background in law, having previously worked as a lawyer before venturing into entrepreneurship.1 She holds a degree from the University of Surrey.2 Prior to founding Tinto, she also had experience working at FilmDoo.6

Inspiration for Tinto

The idea for Tinto came from Elsmore Dodsworth's personal experience with motherhood, which she found exceptionally challenging.1 She recognized the need for a more personalized approach to connecting mothers and providing accessible information. This realization led her to create Tinto, which uses artificial intelligence to match mothers with similar experiences and parenting philosophies.1

Tinto's Development and Growth

Tinto was launched in early 2020, just as the COVID-19 pandemic was beginning to impact social interactions.1 The app's development involved extensive research, including focus groups with women and collaboration with academics, scientists, and engineers.1

In June 2022, Tinto received backing from Google for Startups as part of the Black Founders Fund in Europe, marking a significant milestone for the company.3

Vision and Future Plans

While Tinto initially focuses on supporting mothers, Elsmore Dodsworth and her co-founder have ambitious plans to expand the app's scope. Their ultimate goal is to create a platform that helps women thrive during all life stages, from teenage years through menopause.1

Idia Elsmore Dodsworth continues to lead Tinto as it grows and evolves, working to improve the lives of women through technology and community support.5