Idel Halfen is a seasoned business strategy executive, with a strong background in start-up and turn-around planning and implementation, customer relationship management, marketing, brand management, innovation, sports marketing management, competitive intelligence, and market evaluation. With degrees in Business Administration and Economics from the prestigious Pontifícia Universidade Católica do Rio de Janeiro, Halfen has held senior leadership positions at numerous organizations throughout his career. He is currently serving as the Senior Managing Partner at Perform Gestão de Resultados. Previously, he has held positions such as Superintendente Comercial at Fundação Getulio Vargas, VP Marketing at Fluminense Football Club, Marketing Director at Leite de Rosas and Brasil Telecom, and Marketing and Business Global Manager at PRAXAIR, Marketing Planning Manager at Casas Sendas, Marketing Manager at ampm convenience store, Products Group Manager at Petroleo Ipiranga / Atlantic, and Marketing at SC Johnson.