Ida Aalen is a co-founder and CPO at Confrere, a digital communication platform. With over ten years of experience in digital products, she has expertise in UX, social media, content strategy, and project management. Aalen is a graduate of Norwegian University of Science and Technology (NTNU), where she studied media, communication, ICT, communication and media studies, industrial design engineering, and film studies. Prior to her work at Confrere, Aalen served as the Head of Communications at Netlife Design and worked as a UX Designer at E24.no and Netlife Design. She is a former columnist at Morgenbladet and Dagens Næringsliv, author at Fagbokforlaget V&B AS, and journalist at VG - Verdens Gang AS. Additionally, Aalen has given talks at multiple conferences, including CSSConfEu, CSSDay, Confab Central, UXCopenhagen, FrontTrends, GenerateConf London 2016, dsgnday, and Responsive Day Out 2.