Ichha Arora

Ichha Arora is a seasoned professional at the forefront of mixed reality and immersive experiences, blending technology and creativity seamlessly. With a Psychology degree specializing in Cognitive Science from UCLA, Ichha has a profound understanding of neural networks and machine learning, positioning her effectively in the contemporary tech environment. Currently serving as the Executive Producer at Pillow MR, Ichha played a pivotal role in launching a groundbreaking immersive app, tailored for a lying-down user experience, in collaboration with Meta App Experience team for the Quest 3 and soon for Apple Vision Pro. Prior to her current role, she held significant positions at Snap Inc. as an AR Content Lead, shaping content strategy for Snap AR hardware, and at Apple, leading the Human Interface Design team for Apple Vision Pro apps and experiences. Before immersing herself in AR and mixed reality, Ichha's tenure at Oculus VR was marked by remarkable contributions in Developer Success and Games & Entertainment Partnerships Producer roles, driving platform growth through strategic partnerships, content strategy enhancement, and launch campaigns for AAA game titles. Her expertise spans across a wide range of areas including Augmented and Virtual Reality, Spatial Computing, Game Design, Editorial Process, App Store Optimization, Analytics, and Project Management, complemented by a strong background in Business Development, Partnerships, and Launch Strategies. Ichha's professional journey reflects a harmonious fusion of technical proficiency, strategic acumen, and creative vision, aimed at revolutionizing user experiences in the digital era.