Iana Vassileva

Iana Vassileva is the EMEA Market Insights Manager at Accenture with over 10 years of research experience across various industries focusing on consumers, products, and competition.

She currently leads a global, remote team adept in primary and secondary market research, competitive strategy, and product development research, aimed at assisting senior leadership and clients in identifying market growth opportunities.

Her educational background includes a PhD in Energy Efficiency/Consumption in Buildings, a Master's in Ecological Risk Assessment, and Bachelor's degrees in Environmental Science from Mälardalen University and Universidad de Granada.

With a robust career history, Iana has previously held positions such as Market Research Manager, Associate Research Manager, Product Analyst, and Postdoctoral Research Fellow at Accenture, European Commission, and Mälardalen University, showcasing her expertise in team leadership, stakeholder management, and research evaluation.