Ian Simpson

Ian Simpson is a senior executive currently serving as the SVP of Innovation & Strategy at Sensor Tower.2 With over 15 years of experience in the industry, Simpson has established himself as an expert in various fields, including big data, retail media, artificial intelligence, and audience trends across the digital and mobile marketplace.

Professional Background

Simpson's career trajectory showcases a diverse range of experiences:

• Current Role: As SVP of Innovation & Strategy at Sensor Tower, he focuses on developing strategies related to retail media, AI, and digital trends.23
• Previous Positions: He has held leadership roles at companies such as POM Wonderful, IBM, and the Embassy of Israel. Notable positions include Vice President of Professional Services at Pathmatics, Inc., and Strategic Advisor at dataPlor.
• Entrepreneurial Experience: Simpson co-founded Purpose Beverages, Inc., where he served as Head of Sales & Marketing.

Education and Expertise

Ian Simpson's educational background is impressive:

• He has studied at prestigious institutions including Tel Aviv University, Georgetown University McDonough School of Business, and the University of California, Los Angeles.

His areas of expertise include:

• Business development
• Strategic planning
• Sales and marketing
• Team management
• Building professional relationships

Industry Recognition

Simpson is recognized within the industry for his insights and expertise:

• He is referred to as a "guru of Retail Media" by Sensor Tower.3
• His work involves leading Sensor Tower's Retail Media Intelligence (RMI) product.4
• He is known for his strong consumer market instincts and solid base of business and financial fundamentals.1

Ian Simpson's LinkedIn profile can be found under the username "iansimpson", where more details about his professional journey and accomplishments are available.1