Ian Paynton

Ian Paynton is a co-founder of Tuu, a sustainability tracking platform focused on enhancing genuine sustainability efforts in various sectors, particularly in education and hospitality. With over 14 years of experience in media and content marketing, he specializes in leveraging data and storytelling to effectively communicate and engage audiences for global brands. Paynton also works as a communications consultant on sustainability and human rights projects for major development agencies and NGOs.12

Tuu, which emerged in Singapore in 2021, initially aimed to track and rate sustainability data across different sectors but shifted its focus to international schools due to disruptions caused by the COVID-19 pandemic. The organization collaborates with schools to promote sustainability education and offers resources for free to underprivileged schools worldwide through the Tuu Foundation.1