Ian Mundorff

Ian Mundorff is a seasoned media and marketing professional currently serving as the Head of Printer Marketing for North America at HP. His career spans over two decades in the digital media and marketing industry, with a strong focus on in-house media operations and digital transformation.1

Career Highlights

Current Role at HP: Ian has been with HP since April 2017, where he has held significant leadership positions:

1. Head of Printer Marketing, North America (September 2022 - Present)
2. Global Head of Media (April 2017 - September 2022)

During his tenure as Global Head of Media, Ian led a team of over 100 media experts across Buying, Planning, and Operations. He was instrumental in moving 80%+ of media buying in-house for North America and expanding this practice to EMEA and APJ regions.1

Previous Experience: Before joining HP, Ian worked at several notable agencies:

• Essence (2012-2017): Held various roles, including Group Media Director and Planning Director for Google Entertainment
• Razorfish (2010-2012): Served as Sr. Media Planner
• Mediaedge (2007-2008): Worked as Sr. Media Planner focusing on Microsoft's online direct and relationship marketing
• Drake Cooper (2005-2007): Started his career as a Media Planner

Expertise and Achievements

Ian is known for his expertise in:

• In-house media operations
• Digital transformation
• Media strategy and planning
• Team leadership and management
• Agency partnerships and global media operations

His achievements at HP include:

• Overseeing a global media agency footprint across 60+ markets
• Contributing to digital transformation projects, including programmatic evolution and ad tech advancements
• Consulting on investment and practice at the C-suite level

Education

Ian holds a B.S. in Political Science from Boise State University, which he attended from 1999 to 2004.1

Ian Mundorff is recognized as a media and marketing leader with a strong background in in-housing, transformation, and governance. His LinkedIn profile showcases his extensive experience and leadership in the digital marketing landscape, particularly in his current role at HP where he continues to drive innovation and efficiency in media operations.