Ian Martins

Ian Martins is the Executive Vice President (EVP) and Managing Director of Zenith Canada, a position he assumed in December 2023.12 With a diverse background spanning both media and creative industries, Martins brings a wealth of experience to his new role at Zenith.

Professional Background

Martins describes himself as a builder, marketer, and educator whose career has consistently defied industry norms.1 His professional journey includes:

• Previous Leadership Roles: He served as the COO at Abacus from 2017 to 2020.2
• Agency Experience: Martins has held positions at PHD and Catalyst Canada.2
• Tech Industry: For the three years prior to joining Zenith, he worked with tech startups in San Francisco as a consultant.12
• Performance Media: He has experience in performance media at GroupM.1

Current Role at Zenith

As EVP and Managing Director at Zenith Canada, Martins:

• Reports directly to Alastair Taylor, CEO of Publicis Media.1
• Aims to drive Zenith Canada into a new era of growth and innovation.1
• Focuses on providing more than just media services, positioning Zenith as a strategic partner for clients.12

Vision and Approach

Martins brings a holistic approach to his role, emphasizing:

• The concept of a "Media Plus" agency to meet evolving client demands.1
• Collaboration with sister agencies within Publicis Groupe Canada.1
• A commitment to pushing media forward and evolving the industry.3

Ian Martins' appointment marks a strategic move for Zenith Canada as they enter a new chapter in their business, leveraging his unique blend of experience across media, creative, and tech industries.