Ian Lockwood

Ian Lockwood is a seasoned digital marketing professional with over two decades of experience in the internet industry. He is the owner of Ian Lockwood Digital Consultancy, which he established in September 2006.1 In this role, he provides services in SEO, PPC, conversion rate optimization, and other online marketing strategies.1

Professional Background

Ian is also the founding director of Boom Online Marketing, a position he has held since July 2010.1 Boom is a digital marketing agency that helps businesses improve their website performance, focusing on search engine optimization, conversion rate optimization, social media marketing, paid search management, and email marketing.1

Experience and Expertise

Ian's expertise spans various areas of digital marketing, including:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Conversion rate optimization (CRO)
• Google Analytics
• Email marketing
• Web development and e-commerce2

Training and Consultancy

A significant part of Ian's career involves training and consultancy. He has:

• Delivered workshops on SEO, CRO, Analytics, and digital marketing for local businesses through programs like the Digital Growth Programme and Business Lincolnshire1
• Provided training to over a thousand businesses since 20011
• Been involved with the East Midlands Chamber of Commerce eBusiness Programme (now Digital Growth Programme) since 20023
• Delivered over 500 digital marketing workshops for the Digital Growth Programme3

Previous Roles

Before his current positions, Ian served as:

• Project Co-ordinator at Accelerate Nottingham (2006-2008)
• Deputy MD at Metafocus, a web design and online marketing agency (1999-2006)1

Education

Ian holds a Bachelor's Degree in Modern History & Politics from The University of Sheffield, where he graduated with a 2::no-wrap[1.1]

Ian Lockwood's extensive experience and diverse skill set in digital marketing make him a valuable consultant and trainer in the field.