Ian Lenny

Ian Lenny is a co-founder at ATTN Labs, specializing in helping growth stage eCommerce brands scale their new customer acquisition strategies for brands earning 10-100m in annual recurring revenue.

At ATTN Labs, the focus is on relentless problem-solving to drive new customer acquisitions, involving comprehensive testing of campaigns and tracking results. The approach includes clear reporting, communication, incrementality-focused marketing, and real-time reporting with clients' teams.

Ian Lenny has worked with rapidly growing brands in retail, food & beverage, snacks, and supplements sectors. The company prefers working closely with a select group of clients to offer services in areas such as conversion rate optimization (CRO), creative development, influencer recruitment, channel expansion, retention strategies, and product bundling.

Ian Lenny's educational background includes studies in Computer Science, Business Administration for MS/MBA at The University of Chicago Booth School of Business, a B.S. in Mandarin with a minor in Nuclear Engineering from the United States Military Academy at West Point, and Software Engineering studies at Launch School.

His professional experience spans various roles and organizations, such as advisory positions at Health Via Modern Nutrition (HVMN), an investor at Botanic Tonics, marketing and strategy roles at OPUS, as well as growth marketing at Reforge and product marketing at UMZU. He has also held positions in the United States Department of Defense, including John F. Kennedy Special Warfare Center and School, Operations Officer, Security Forces Assistance Team Director of Analysis, and Company Fire Support Officer.