Suggestions
Ian Hackett
Experienced Marketing Consultant and Fractional CMO | Empowering Businesses to Grow Authentically.
Ian Hackett is a seasoned professional with over 20 years of experience in ecommerce, marketing, and user experience. He has held leadership positions at startups and national retailers, where he has honed his skills in performance marketing, mobile app marketing, analytics, website design and development, application integration, technology roadmaps, content strategies, and community building. Ian's background in product management and project management has enabled him to define features, products, and interaction models with ease. He has spent the majority of his career leading marketing and user experience teams under the function of ecommerce, responsible for generating revenue, overseeing marketing technology stacks, managing pr, customer acquisition + retention, content, social, web development, and creative teams. He is currently the CMO + Head of Compliance (METRC) at Napa Valley Fumé, LLC. and had formerly held leadership positions at Wonder Workshop, Lyve, TastingRoom.com, TRX Training, CafePress.com, Macy's.com, Gloss.com, and WeddingChannel.
