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Ian Dahlman
SVP, Global B2B Strategy and Planning Lead, Microsoft
Ian Dahlman is a seasoned Search Marketing Professional with a strong track record in providing strategic direction and day-to-day management of SEO and PPC to various enterprise and SMB companies across diverse industries.
He excels in driving/developing search strategies for B2B clients and boasts expertise in Search Engine Marketing, Search Engine Optimization, Paid Search, Analytics and Reporting, Bid Management, Ad Testing, Multi-channel Attribution, Content Development, Conversion Funnel Optimization, Keyword Research, Link Building, Local Search, Online Reputation Management, Site Auditing, Social Media Marketing, Usability & Accessibility.
Ian pursued his education by studying BBA with a focus on Marketing and International Business at the University of Cincinnati Carl H. Lindner College of Business.
With an impressive professional trajectory, Ian has held prominent roles such as SVP, Global B2B Strategy and Planning Lead at Microsoft with Carat, and positions at Merkle and gyro, where he served as SVP, Americas Performance Media Lead, SVP, Digital Performance & AdTech, Vice President of Search & Analytics, Vice President of Search Marketing, Director of Search Marketing, Associate Director of Search Marketing, and Search Supervisor.
Additionally, Ian has experience as an Associate Search Marketing Strategist and Search Marketing Analyst at Bridge Worldwide, as well as a Search Engine Marketing (SEM) Specialist at Hyde Park Holistic Center.