Ian Chee

Ian Chee is an accomplished marketing and brand executive, currently serving as the Founder of Big Simple, a marketing consultancy he established in August 2019. His career is marked by a diverse background in brand strategy and digital marketing, with significant experience working with high-profile companies such as Uber and Facebook.

Background and Education

Ian grew up in Hong Kong and holds a Belgian passport, which, along with his American accent, has contributed to his unique global perspective. He earned a Bachelor of Arts degree in Philosophy from Columbia University in New York.

Professional Experience

At Big Simple, Ian works as a marketing lead and strategist, collaborating with various innovative brands across multiple sectors. His notable engagements include:

• Olive AI: As an executive marketer, he helped build the marketing and brand team for this healthcare unicorn.
• Lilium: He served as an executive marketing advisor, developing marketing plans and brand strategies for this transport company.
• Yelp: Ian redefined the consumer-facing brand strategy, enhancing the overall messaging.

Prior to founding Big Simple, Ian held significant roles at major tech companies:

• Facebook: As Director of Brand Foundations, he led the integrated marketing group and developed the first-ever integrated brand campaign for Facebook.
• Uber: He was the Head of Brand Strategy, where he built the global brand marketing strategy team and relaunched Uber’s brand identity.

Personal Life

In his personal time, Ian enjoys family life in Forest Hills with his wife and daughter, who is involved in music with her bandmates.12