Sciences Po Toulouse

Université Paris Nanterre

CEO @ Certilane  -  CMO  -  Sales, Marketing, Product Development  -  SME in Diversity & Inclusion Allyship

The first Growth Marketplace for people, processes, products, and portfolios.

► Conceptualized the first Growth Marketplace and platform’s structure, processes and planning. 
► Recruited partners, teams and members.
► Architected and developed the platform from scratch.
► Sold to first clients who became investors, and led a first financing round.

GenHax

Founder, CEO

Leading Certilane's strategy and implementing it for:
► led go to market, sales, and marketing in North America
► scaled with a community of advisors & partners
► found the market fit and launching the product
► developed the product: evolving the app and API from beta to launch

Certilane

CEO, North Americas

At Penon, I deliver consulting missions to help customers develop their product and revenue strategies. 

I operationalize their marketing and GTM strategies. I also lead Penon’s marketing strategy and operations. Talented and accomplished specialist in Corporate Innovation, Product Market Fit Research, Product Roadmap Alignment for industries like Manufacturing and Software. 

► Led hundreds of strategic research. 

► Enabled leaders to take strategic innovation and portfolio decisions based on their customers and competitive markets. 

I apply these recommendations to Large companies, SMBs, VCs, Startups, and Founders, in industries such as SaaS, PaaS, IaaS, on-premise Software, Engineering, A&D, Electronics, Automotive, Industrial Products, Energy, Pharma/Life sciences, Fintech, Biotech, Cosmetics, CPG, Retail and others. 

► Researched and supported the implementation of SaaS Transformation for customers through RFPs (IOT, AR/VR, AI/Advanced Analytics, CAD/PLM, ERP, MES, CRM, SLM). 

► As an entrepreneur in Product Marketing and Innovation Services, I cumulated 5+ years leading New Product Introductions (NPI) at tech startups, multiplying prototypes x10 and accelerating their Time to Market +20% 

► Adopting a Chief Marketing Officer hat, I scaled startup outreach processes and increased x2-10 their visibility.

Penon Partners

Managing Consultant

▶︎ Initialized the culture and processes for an impact- and community-driven organization. Inclusively led an executive team of remote collaborators, freelancers, and a Board of Advisors. Implemented quarterly roadmaps and cycles of project planning, revisions, and pivots.

▶︎ Nurtured 50+ partnerships (educational partners, beneficiary nonprofits) and grew 10 customers (large and small: Nasdaq, Wells Fargo, PTC a past employer, Capital One, Chlorox, Balsamiq, Propel, etc); 
▶︎ engaged a community of mostly diverse technologists 10% month over month, from scratch to >25K people in network and an extended community of 300K 
▶︎ determined a valid market fit by evolving through quarterly iterations of sales, marketing, product and financial planning and implementation.

▶︎ Got recognized by NYU Tandon Incubator, LVMH Group’s Accelerator in Paris, Scope Art Miami, the French American Chamber of Commerce in NYC, French Founders, and publications like French Morning

Learn more www.equalithon.com

Equalithon

- Optimized decision-making for executives through ad-hoc decision frameworks. Expert in Strategic thinking and hundreds of objective, easy-to-interpret, synthetic analyses, based on in-depth knowledge of software industry trends and needs. Internal consulting.
- Delivered innovative research methodologies: trust in opportunity and market sizing improved by 3x; go-to-market; competitive intelligence; resource allocation models, financial models, and econometrics models. Outperformed by creating a strategic feedback community.
- Led teams of analysts and coordinated transversal projects with multiple departments; integrated data and analysis into projects and systems. Collaborated with Portfolio management and M&A through advanced usage of 6 databases as Duns & Bradstreet.

Corporate Strategy Manager

. Strategic business cases,
. Revenues analysis and modelization, 
. Horizontal market definition, research, analysis and modelization (IT markets: PLM, M-CAD, ECAD, CAE, SLM, ALM, ERP, general IT markets or more specific IT markets.)
. Vertical market research, analysis & modelization (Industry markets: Aerospace & Defense, Automotive, Industrials, Mechanical, Machinery, Electronics & High-Tech, Retail & Consumer, Medical Devices, Petrochemical, other Process Industries.)
. Econometric models
. Cross-functional Data management projects
. Product portfolio management
. Expertise in Data analytics tools like Oracle BI, Capital IQ, Salesforce.com, Siebel, Excel statistical add-ons / Access DBs design for project management / Sharepoint, Hoover, Thinkcell, Tableau Software

Market Analyst Specialist, Corporate Strategy

. Strategic business cases, Strategic thinking.
. Revenues analysis and modelization, 
. Horizontal market definition, research, analysis and modelization (IT markets: PLM, M-CAD, ECAD, CAE, SLM, ALM, ERP, general IT markets or more specific IT markets.)
. Expertise in Data Analytics

Market Analyst, Corporate Strategy

- Strategy for international development (Market insights, Business Intelligence) - Sales and Marketing: targetting new clients in cosmetics and healthcare. Sales negotiations in European countries. Marketing project management. Sales process structuration for healthcare (new segment).

AB7 industries

Northern Europe Sales Lead

- International sales outsourcing and linked services such as recruitment, business intelligence, and marketing insights. 
- Developed product and initial sales for Strategic & Go-to-market intelligence consulting, Marketing consulting, Websites, Video editing.

GlobaCOS

Founder & CEO

Initiated a risk management methodology in functional entities; Development of a Matrix weighting risks for training purposes, following research and identification through interviews.

Total

Human Resources Associate

Sourced engineer leads for recruitment and headhunting purposes, in France and Germany. Developed an HR product.

Hugues (Hugo) SEUREAU