Hugo Sanchez

Vice President of Marketing and Advertising at O'Reilly Auto Parts

Hugo Sanchez is a seasoned marketing executive who currently serves as the Vice President of Marketing and Advertising at O'Reilly Auto Parts.1 With a career spanning over two decades at the company, Sanchez has risen through the ranks to become a key figure in O'Reilly's marketing operations.

Career Progression

Sanchez began his journey with O'Reilly Auto Parts in 2001, starting in a part-time role at the Houston, TX distribution center.1 His career trajectory has been primarily focused on the marketing department, where he has held various positions:

DC Operations (2001-2002)
Hispanic Marketing Coordinator (2002-2004)
Hispanic Marketing Supervisor (2004-2008)
Hispanic/Sports Marketing Supervisor (2006-2008)
Director of Marketing (2014-2018)
Vice President of Marketing and Advertising (2018-present)

Responsibilities

In his current role, Sanchez oversees a wide range of marketing functions, including:

Retail marketing
Business-to-business (B2B) marketing
Brand management
Communications
International marketing
Sports and events marketing
Loyalty marketing
Media
Creative
Public relations
Digital marketing1

Expertise and Achievements

Sanchez has developed significant expertise in Hispanic marketing, sports marketing, and sponsorships throughout his career.1 He has been recognized for his accomplishments, receiving the "20 under 30 Award" from 417 Magazine in 2008 and the "40 under 40 Award" from Springfield Business Journal in 2018.1

Education and Skills

Sanchez is a graduate of Drury University.1 He is fully proficient in both English and Spanish, which has likely been an asset in his development of Hispanic marketing strategies for O'Reilly Auto Parts.1

Professional Development

Sanchez continues to enhance his skills through professional development courses. He has completed LinkedIn courses in "CMO Foundations: Measuring Marketing Effectiveness (ROI)" and "CMO Foundations: Become an Effective CMO".1 Additionally, he has participated in a "Leadership 2.0" program at Northwood University.1