Hugo Raaijmakers

Hugo Raaijmakers is a seasoned leader with over 20 years of experience in driving innovation and digital transformation. He currently serves as the Head of AI Strategy & Innovation and is a member of PA Consulting's Management Team.2

Prior to his current role, Raaijmakers held several key positions:

1. Global Head of Digital Transformation at PA Consulting (March 2019 - January 2023)2
2. Global Head of Innovation Management at ING (January 2017 - July 2018)2
3. Global Innovation Transformation Lead at ING (September 2015 - January 2017)2
4. Head of Digital Marketing at Vodafone (June 2004 - April 2006)2

Raaijmakers joined PA Consulting in 2019, moving from his role as Global Head of Innovation Management at ING, the Netherlands' largest bank.1 At PA Consulting, he initially focused on digital transformation and innovation in the financial services sector.2

His expertise lies in areas such as:

• AI strategy and innovation
• Digital transformation
• Platform business models
• Innovation management
• Agile development and lean innovation

Raaijmakers holds an MBA and has a diverse educational background, including studies in psychology and art.1 He is recognized as an expert in generative AI and growth strategies, advising C-level executives on leveraging AI for innovation, efficiency, and value creation across their businesses.2