Hugo Garcia is an entrepreneur and CEO of sayOBO, a company that provides digital accessibility solutions to improve online customer service through the use of artificial intelligence. With a background in finance, Garcia has also studied business administration and entrepreneurship at UJI, where he specialized in creating and developing innovative companies.

Garcia's professional experience includes working as a commercial for Bancaja and as an operator for Frostrol, Rohn & Haas, and PAMESA. He also served as an entrepreneur and project manager for the technology platforms for employment services, hospitality services, and IC-LIFE project.

With an expertise in artificial intelligence, big data, and digital transformation, Garcia aims to help companies and organizations enhance their online customer service and make digital information more accessible to everyone.